EasyDose Laundry Detergent Fresh Lavender Concentrated 23 oz

Seventh Generation introduces an innovative way to simplify laundry with our new EasyDose Ultra Concentrated Liquid Laundry Detergent. Our Auto-Dosing Technology ensures you get the perfect amount of detergent with every use. Just flip the bottle, give a firm squeeze, and you’re done – one squeeze is all it takes!

Our compact 23oz bottle may be smaller, but it still provides the same 66-load convenience as our larger bottles. However, it uses 60% less plastic, 50% less water, and is 75% lighter than our 100oz bottle. This means it’s not only easy to use and store, but also better for the environment. Plus, with a refreshing lavender scent made from 100% essential oils and botanical ingredients, and an advanced-enzyme formula that fights tough stains, it’s the perfect choice for a busy family.

Seventh Generation is committed to doing business differently. We believe in creating products that are healthy for your home, your community, and the environment. We are constantly working on reducing our environmental impact, improving performance and safety, and creating a more sustainable supply chain. We believe it’s our responsibility to lead the way in responsible business practices and work with other stakeholders to create a better future for the planet.

Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, communities, and the environment. By choosing Seventh Generation laundry detergent and fabric softener products, you’re not only getting a great cleaning experience but also joining us in our commitment to nurturing the health of future generations.

Experience the ultra-convenience of our EasyDose Auto-Dosing Technology, providing you with the right amount of detergent every time. Small bottle, big impact: 66 loads in a compact, easy-to-store 23oz bottle. Plus, our advanced-enzyme formula fights even the toughest stains, while being free from dyes, synthetic fragrances, and artificial brighteners. With a real lavender scent made from 100% essential oils and botanical ingredients, our Ultra Concentrated Laundry Detergent is a game changer.

product information: